EMAIL MARKETING LAUNCH CHECKLIST

Purpose
[ ] Write one sentence describing the email program's job.
[ ] Define the intended reader and what they expect to receive.
[ ] Choose one primary signup offer.

Signup path
[ ] Publish the signup form or landing page.
[ ] State what subscribers will receive and how often.
[ ] Link the privacy policy near the form.
[ ] Confirm that consent is explicit and recorded.

Delivery
[ ] Write the confirmation or welcome message.
[ ] Deliver the promised resource or next step.
[ ] Check sender name, reply-to address, subject, and preview text.
[ ] Test every link and attachment.

Trust and compliance
[ ] Include a working unsubscribe link.
[ ] Include the required sender or business details.
[ ] Avoid importing contacts without permission.
[ ] Keep a record of where each subscriber opted in.

Testing
[ ] Test signup with two different email providers.
[ ] Check inbox, spam, and promotions placement.
[ ] Review the form and email on mobile.
[ ] Confirm the unsubscribe flow removes or suppresses the contact.
[ ] Export a backup of contacts and consent data.

Measurement
[ ] Define the main success event: signup, reply, click, or booking.
[ ] Record the starting number of subscribers.
[ ] Review delivery, clicks, replies, and unsubscribes after each send.
[ ] Change one element at a time when improving the workflow.

Launch decision
[ ] The entire path works without a paid upgrade.
[ ] The subscriber receives exactly what was promised.
[ ] A reply reaches an inbox that is monitored.
[ ] The workflow can be maintained consistently.

Indie Work Stack
https://seiyafromjapan.github.io/indie-work-stack/