FREELANCE LEAD FOLLOW-UP EMAIL TEMPLATES
Indie Work Stack
https://seiyafromjapan.github.io/indie-work-stack/freelance-lead-follow-up.html

Replace every item in [brackets] before sending.

1. FIRST FOLLOW-UP

Subject: Next step for [project]

Hi [Name],

I'm checking whether you had a chance to review the [proposal/details] for [project].

If the scope looks right, the next step is [specific action]. I'm also happy to clarify anything before you decide.

Best,
[Your name]


2. SECOND FOLLOW-UP

Subject: One note about [project]

Hi [Name],

One detail that may help with your decision: [brief relevant example, clarification, or trade-off].

Would you like to move ahead with [next step], or is there another question I can answer?

Best,
[Your name]


3. FINAL FOLLOW-UP

Subject: Closing the loop on [project]

Hi [Name],

I haven't heard back, so I'll close this enquiry for now.

If the project becomes active again, you're welcome to reply and we can check timing and scope then.

Best,
[Your name]


USAGE NOTES

- Adapt the timing to any decision date the prospect gave you.
- Keep each message focused on one next step.
- Do not continue when the prospect has declined or asked you to stop.
- Record each next action and date in your lead tracker.