Email marketing comparison
Brevo vs. Kit for freelancers: which free plan fits?
Kit is the clearer starting point for a creator newsletter. Brevo is a stronger candidate when contact management and business messaging matter more than sending one broadcast to a large list.
Published September 9, 2026 · By Seiya Utsumi
The short answer
Choose Kit if you want unlimited broadcasts, unlimited forms and landing pages, and up to 10,000 subscribers free. Choose Brevo if you want to store a larger contact database or test transactional messaging. Brevo Free limits sending to 300 emails per day; Kit Free restricts advanced automation and sequences.
Free plans at a glance
| Decision factor | Kit Free | Brevo Free |
|---|---|---|
| Audience or contacts | Up to 10,000 subscribers | Up to 100,000 contacts |
| Email sending | Unlimited broadcasts | 300 sends per day |
| Forms and landing pages | Unlimited | Basic list-building tools |
| Segmentation | Tags and segments | Lists and contact attributes |
| Automation | Sequences and advanced automation require a paid plan | Up to 2,000 unique contacts |
| Main constraint | Automation depth | Daily sending capacity |
Choose Kit for an audience-first workflow
Kit Free fits newsletters, landing pages, and regular broadcasts. Its free allowance supports up to 10,000 subscribers without a broadcast sending limit. The trade-off is automation: sequences, rules, and the full visual automation system require a paid plan.
Choose Brevo for a business-contact workflow
Brevo Free stores up to 100,000 contacts and supports marketing and transactional uses within its allowance. The 300-send daily cap is decisive: one message to one recipient counts as one send, unused capacity does not roll over, and a larger campaign cannot finish on the same day without paid capacity.
Which limit will you reach first?
- More than 300 recipients per campaign: Kit Free has the advantage.
- Automated welcome series: Brevo offers limited free automation; Kit sequences require payment.
- Creator newsletter and landing pages: Kit is designed around this workflow.
- Large contact storage with occasional sends: Brevo may fit better.
A no-cost way to decide
- Define one job: broadcasts, lead-magnet delivery, or client follow-up.
- Estimate list size and your largest campaign.
- Build the same small signup test in both tools.
- Verify confirmation, delivery, unsubscribe, and mobile display.
- Record every step that requires payment.
- Export the contacts to confirm portability.
- Keep the tool with fewer manual workarounds.
Use the software evaluation checklist, then read the detailed guides to Kit Free and Brevo Free.
Official sources checked
Sources reviewed September 9, 2026.